Yeovil Town posted a video on social media unveiling the new brand identity this afternoon including a new logo.
In a post on YTFC.net, the club said: “In designing our new badge, we sought to capture the essence of both our footballing tradition and our town’s proud history. The gloves and the ball serve as a powerful symbol of our identity, uniting past and present in a dynamic emblem that resonates with supporters young and old.“
Watch the video below and leave a vote on the poll.
Our New Identity… ? #YTFC ? pic.twitter.com/vXV8RbotQx
— Yeovil Town F.C. (@YTFC) January 30, 2024
Courtesy of Palace Glover.
Loading ...
It looks like an attempt by somebody in the 2020s to fool people into thinking the badge was designed in the 1880s. Old leather ball, ‘vintage’ typeface and oddly a 16th century shield shape. Sadly fake
The typeface is taken from (or at least, inspired by) the entry gates to the old Huish, which is actually a pretty neat move in my opinion.
Looks cheap and sterile. Don’t like the ‘gloves’, they look like the hands of peace without the dove sat on them. Also, where’s our ‘Achieve by Unity’ slogan gone. More work needs doing.
Yeah agree with most other fans it seems. Get rid of the religious symbols yeah that’s fine. Keep the “Achieve by Unity” , and maybe include elements of the old badge like the lions, crowns (if not too big)
Or another idea would be include something that symbolises the helicopter industry like some blades..
Missed opportunity to create something that uniquely represents Yeovil.
This is the kind of situation where a lot of the controversy could have been avoided if they’d got different designers to produce a badge each, and let fans have the final say by voting on it. Never going to please everyone but at least that would be a majority of people behind it.
An online survey so people can vote on the options even if they’re busy. Need more than just 50 people for any outcomes to be valid
Awful design, no need for a change at all. Majority of fans don’t like it but yet again the owner(s) don’t care, as stated on a personal Facebook account we need to #getusedtoit.
As has been highlighted in Facebook comments elsewhere, pushing ahead with a badge design like this when the majority of fans do not like the change is likely to be a breach of FA rules. The fans should be kicking up a fuss about this, and getting it changed.
Put “Achieve by Unity” on all badge designs, make the colour scheme green/white/yellow/black, and add something symbolic of industry in Yeovil now (helicopter blades), and I think most fans would agree to that.
I don’t like the new logo, the older one was better
It’s looks like UNICEF hand or gloves…what they are…, why nobody vote to apply the new logo or not??????