On Friday 15th October, we broadcast a long interview with Nicholas Brayne, Chief Strategy Advisor at Yeovil Town FC, which went on for almost two hours and covered a huge range of topics which we at the Gloverscast felt fans wanted answers on. Since the interview was broadcast, there have been a wide range of opinions (both positive and negative) about some of the things which Nicholas said and  a request for a transcript of the interview to be made available.

You can still (and forever) listen to the interview in here – click HERE is you want to do that – and here the unedited, unfiltered words which Nicholas spoke. However, to try and make it easier to understand and digestible, we have broken this down in to sections which cover the wide range of topics which were discussed.

This first posting will cover on the field matters including the sacking of Mark Cooper as manager, the arrival and sudden departure of Danny Webb, the decision to appoint Richard Dryden as manager until the end of the season, and the challenges of player recruitment.

The appointment and departure of Danny Webb

Richard (Dryden, manager) is a coach which I know three other clubs were in for in the summer when we took him, he has a reputation for improving players and a lot of managers that have worked with Richard who will tell you that how he works is impressive. When we decided we were going to call time on Mark (Cooper), it was a short week and we felt Richard was the best option (as interim manager) with Chris Todd as number two. Richard showed ambition from the start, he wanted the job and he had a very clear plan about how he was going to go about it. We saw an improved performance in those matches he took charge of as interim manager and I thought he did well.

“In the background we were speaking to a number of people and I travelled with Stuart (Robins, executive chairman) and Sahil (Srinivasan, the son of owner, Prabhu) and we spoke to a number of managers, two in particular and there were a huge number of other calls. There were a number of managers that I would have loved to have got to Huish Park, but they had aspirations in other directions and a couple of others were in the mix and there was a shortlist.

“But, Danny was a charismatic character with a good track record and he hit the ground at Huish Park and people liked his open approach, he was very different to Mark Cooper, there was a lot to like. We backed him financially and in terms of his plans prior to him coming through the door. Then what happened, happened and he had that moment of realisation and he decided to stand down for family and personal reasons which was quite extraordinary to deal with. That whole period felt like a whirlwind and that is why we wanted to go back to a period of stability and calm by appointing Richard as manager until the end of the season.”

Q. Have you reflected on the process you undertook to appoint Danny Webb and do you think there is anything you would have done differently?

A. “We have reflected and learnt from that process. But how do you do due diligence about someone’s state of mind. There is a remit about how far I can go because I have to be respectful of someone’s actions about their decisions. But, I know we did a very thorough assessment and spoke to a number of people and there were not a single red flag. Stuart went back over everything we had done to see how we got to this point and the assessment was that it was difficult to say ‘we should have seen this coming.’ I cannot honestly pinpoint a moment.

“For someone who was inside the process it still feels bizarre. Let me be clear, I am not insinuating Danny Webb has mental health issues, but you do not always know what someone is thinking and feeling, the personal challenges they face. When we knew Danny came to a decision, we wanted to make sure he was okay on a human level. I thought we had made the right decision, we obviously did not because what happened, happened. I would love to be able to pinpoint the things that went wrong, but I genuinely can’t.”

Q. Danny Webb has subsequently spoken to an interview with the Derbyshire Times – read more HERE – and said that the decision was down to ‘football and non-football reasons’ – what are the football reasons he is talking about?

A. “I have not got a clue. I am acutely aware it has been suggested he was not allowed to bring he was not allowed to bring players or staff in and I understand people have a desire to know more, you can’t turn that curiosity off, it’s what brings people to this club. But, he could have brought in the players he wanted, that is why Andrew (Oluwabori) joined, I worked with Danny to bring Andrew down working with Marcus (Stewart) and Exeter. There was money, quite a bit more, and in terms of changes to the backroom staff, those changes had started. I can put my hand on my heart and say we gave Danny everything he asked for. If anyone feels differently, come out and say it.”

Richard Dryden’s appointment

“One of the reasons we did not give Richard the job when we appointed Danny was because the feeling from everyone was that we wanted to go in a different direction, we were looking at a more youthful approach and Richard was not that. Let’s be honest, Richard was Mark Cooper’s man, so from a PR perspective that did not feel the right fit. It was not personal, some of it was based on that he was not the right man.

“He had a 50% win record in the games he took charge of as interim manager, we wanted stability and we recognised that we had to bring players in. If we were looking for a new manager in a month’s time, it is difficult to bring players in. We wanted to support the players who were in a state of flux, we had the situation with Chris Todd who had said he wanted to go to Eastleigh. So there was a number of things we were dealing with and it felt like we should back Richard until the end of the season.

“I walk around Huish Park and I meet hundreds of Mystic Megs who all have this wonderful ability to fortell what would have happened if it had not been Richard. Come forth Mystic Megs and tell me what would have happened, what would you have done in my position?

“When we have the ability to brings someone until the end of the season, look at Jerry (Gill, assistant manager) and look at a different way of doing things. Richard does have a contract until the end of next season, so if you say we are going to do this until the end of next season and it does not work out, the pay out is going to be sizable. We had a pay out when we got rid of Mark Cooper. So to protect the club, we said we would hedge our bets and see if we could make it work.

“Richard is a very good coach and he had a two-year deal with us as a coach and we have stepped him up as a manager. He will be here and is part of our long-term thinking, but there is a balancing act to do here in terms of supporting him and making sure he has a place to go back to if things do not work out. At the moment we are trying to find the right pathway forward and be analytical in how we do that but also to protect the club’s position rather than saying ‘we have a crisis on their hands, let’s go and get the next person.’

“The reason the plan changed from wanting a more youthful approach was down to circumstances and knowing what managers were out there. We went through the process and exhausted down to Danny, Richard and a couple of others that we liked and those couple of others we did not think were better than Richard.”

Director of Football

“People often think money is always the solution, but if money is the solution please explain Barnet or Halifax to me. To talk about a Director of Football or a Head of Recruitment, someone who is looking at things in a more analytical way, that is something I find very interesting and conversations have been had in that direction. That is not something that happens overnight, that is a structure.

“That is a project where you are buying players in to the football club for the club, not the manager which is something I favour and there are several examples of where that has brought great results. Gateshead is one example over that period of time where they were doing very well, they took a bigger picture view as to how they were recruiting. That is another reason why we did not want to jump in again and that is what we were looking at under Danny Webb. But it takes time to get that structure in place.

“I understand everyone wants things yesterday and they have seen an ownership group based in Dubai and think they must have loads of money. We took the club over in the middle of the summer and did not have the benefit of planning in the Spring regarding player recruitment. We had a manager in place in Mark (Cooper) who has a much more traditional view in terms of how the club should be managed, but going forward we are at a point where we feel we can do things in a more dynamic, modern way. I am not going to say you are going to see great results and changes overnight.

“Jerry and Richard have both been in this situation before and are well versed in bringing players in. The rest of us, our role is transitory in terms of the help we are offering. Every single person who is helping would benefit from someone who could help with recruitment, we have a couple of scouts we have taken on board to look at players. So if we like the look of someone, we have to watch them a few times, that kind of stuff is happening. But some of those may not come good until the end of the season, some of them may come good a bit sooner, but I think most will come good towards the end of the season. Why would you pay quite a chunky fee now when you can wait until the end of the season when you can get them free. Those conversations are being had all the time.”

Player recruitment

“We are trying to add pieces of quality to the squad, I felt the squad was too small. I still buy the idea of a manageable squad size, but the squad size going in to the season was too small. We needed coverage and that is what we were going to ask. The biggest hurdle in signing players is geography and managers. Geographically it is a challenge because you are often talking to young men with families and for them to move their kids down is challenging when they are looking at a one or maximum two-year contract.

“(The decision to move first-team training to) Bristol has made that challenge easier, I can pick out one or two players who would not have come if we were not training in Bristol. When you have players who are free agents now, you have to look at are they fit, why are they free agents now, what is the truth about why they have not been picked up? So we are doing a lot of work to look for people and then getting them to come and spend time with the squad, train with us and then we will make a decision.

“We have improved what we are doing with strength and conditioning and bringing in a new, very talented individual who has been helping us there, so there are things happening behind-the-scenes.”

Q. Who has been helping support the management team in player recruitment?
A. Stuart has been helping, I have been helping, Sahil has been helping. (On Wednesday) night we were trying to sort Michee Efete out and talking to one other who we would like to progress, so we has been a real team effort by the ownership group to try and help. Richard (Dryden, manager) and Jerry (Gill, assistant manager) have been phenomenal in terms of how they have gone about this and we are working all hands to the pump. People have been magnificent in terms of what has been happening.

The dismissal of Mark Cooper

“I knew there was a sense of apathy towards Mark when we got to the club. There were issues around the scenes which meant it made sense to look after Mark in the summer and go in to the new season, some issues we inherited which would have put us in a compromising position if we had not taken that action.

“He had a marginally increased budget so he was going in to the season with a strong hand and he had the strategy with moving the training to Bristol which was inherited, so it felt at that time that was the right course of action.

“It felt inevitable after the fragility we saw at the beginning of the season. If you cast your mind back to the game at Braintree, we peppered the goal but we lost 1-0. It just felt inevitable that we were going to play like that and come away with a 1-0 loss. I didn’t come away when we were 3-0 up at half-time at home to Gateshead thinking we were going to lose 4-3, but when the first and second goal went in you were just like ‘I know what is coming here.’”