Yeovil Town have launched a survey looking for supporters views as the club embarks on plans to evolve the ‘identity’ of the club.

It follows Martin Hellier’s tweet last month where he revealed he was looking at refreshing the crest.

A statement on the club website announcing the survey said: “In this exciting new era for Yeovil Town, we aim to proactively progress the club in all areas, both on and off the pitch, with the football club’s identity being one of the areas we are looking to improve. 

“Our current identity was designed over 50 years ago and has served us well over the years, but in the modern-day era in which we live, our badge and brand need to evolve and meet and exceed the high standards we set ourselves. 

This process will involve the evolution of the club’s badge and overall branding, which will be prominent around Huish Park and across our many outlets.”

Tinkering with clubs’ identities and badges is inevitably met with trepidation – especially after some rather high-profile missteps – and with that in mind the club has promised to involve fans in the process through surveys and listening sessions.

“All at Yeovil Town are extremely aware of the passion and love supporters hold towards the club, and we want you involved in this process. We assure you all that all opinions from our supporters will be treated with the utmost respect throughout the club’s rebranding; supporter consultation is and will remain a key component of this process.” 

The survey closes on July 9th, 2023 and you take part here

Support the Gloverscast

The Gloverscast is a volunteer run website which costs money to maintain. If ever you feel like supporting with our running costs, which include our website hosting, Zoom subscription, The Daily Glove, we’d be extremely grateful for your donations.



Notify of

Inline Feedbacks
View all comments