Huish Hugh Ciderspace Away Travel Guides » AFC Telford United

Club Background

If you thought you had been to Telford to watch Yeovil before, you have and if you get there and think that you are stood on exactly the same ground as when you visited Buck’s Head, you are! But, the New Buck’s Head – or the SEAH Stadium as it is currently – is actually a different stadium to the one you may have visited.

It was opened in 2003, a year before Telford United went bankrupt and were liquidated at the end of the 2003-04 season. The same day the club’s supporters’ trust (it’s always the supporters, folks!) resurrected the club from the ashes and formed AFC Telford United starting in the Northern Premier League Division One and winning promotion to the Premier Division via the play-offs in their inaugural campaign.

In the 2006-07 season, they missed out on automatic promotion after a final day defeat at the hands of eventual champions Burscough in front of a record attendance, 5,710. Having seen off Marine in the play-offs, they were promoted following a 3-1 win over Witton Albion in the final and claimed their place in Conference North (as it was in those days) for the start of the 2007-08 season.

They qualified for the play-offs again in their first season at that level and made it to the final, losing out to Gateshead. But that season also saw Telford enjoy success in both the FA Cup and FA Trophy, reaching the the first round for the first time as AFC Telford – not that they’d had a great deal of time to do much better – and losing to then-League side Southend United after a replay. In the Trophy, they reached the semi-finals where they were vanquished by York City.

Having had three failed attempts to win promotion from the North, they sacked manager Rob Smith in May 2010 and replaced him with former England and Tottenham Hotspur winger, Andy Sinton. He guided them to a runners-up finish in his first season and promotion at the first attempt being Guiseley in the final and the first round of the Cup again, losing out to Lincoln City. In their first season, they survived in the Conference Premier Division finishing one place above the drop zone, but a run of 16 matches without a win spelt the end of Sinton’s time in charge and he left by mutual consent at the end of January 2013. His replacement, Mark Cooper – yes, the same one. He quit after just 30 days in charge – with zero wins in his five matches in charge – to take up a coaching job at Swindon Town and Sinton’s former Sheffield Wednesday team-mate, Graham Hyde, took charge until the end of the season. Hyde only lasted two games before quitting and John Psaras oversaw relegation back to Conference North finishing bottom of the Premier Division pile.

Liam Watson was the next man in charge at New Buck’s Head for the 2013-14 campaign and finished as Conference North champions in his first season, but guess what? Yes, he was gone by Christmas 2014 with Telford bottom of the Premier Division pile and eventually relegated again having been deducted three points for fielding an ineligible player.

Having struggled on their return to the National League North in 2015-16, the Supporters’ Trust put out a plea for new investment which came in the form of the Pryce family with Andy Pryce taking over as chairman. His father, Win, was one of the founder members of the club back in 2004. After a couple of years of struggle (2016-17 – 17th, 2017-18 – 14th), Telford missed out on the National League North play-offs on goal difference in the 2018-19 campaign and were back to mid-table with a 14th place finish in the 2019-20 and 2020-21 seasons. They just missed relegation in the 2021-22 season when further investment was secured from Walter Gleeson, the co-founder of Music Magpie – remember them, they probably told you your old tech was “worth up to £12”, like CeX with commitment issues.  Gleeson said he was aiming to get the club back to the National League Premier Division, but in his first season at the club in 2022-23 they were actually relegated having finished bottom of the North Division. The terrible start to the campaign saw brought about the sacking of Gavin Cowan, who is now in charge at Brackley Town, and he was replaced in October 2023 by current boss, Kevin Wilkin who could not save them from the drop.

They finished runners-up in the Southern League Premier Division Central (you’ll discover just how southern Telford is when you visit) and they missed out in the play-off final in the 2023-24 season before winning promotion back to their current position in National League North courtesy of a play-off final win over Kettering Town last season. Last season, The Bucks were fuelled by the goals of star striker Matty Stenson, who bagged 31 goals in the league.

We’ve Met Before

We have never faced AFC Telford United since the club was formed in 2004, but we have a long history against its predecessor, Telford United, stretching back to the late 1970s.

Previous Results for Yeovil Town First Team vs Telford United

Club Statistics

RECENT RESULTS

LEAGUE ATTENDANCE STATISTICS

Highest League Attendance: 3011 – vs Chester – 26/12/2025
Lowest League Attendance: 941 – vs Oxford City – 25/11/2025
Average League Attendance:  1,430

CURRENT SEQUENCE STATISTICS

Club Information

Address: The Bucks Way, Wellington, Telford, TF1 2TU (click for map)
Tel. 01952 640064

Chairman: Ian Dosser
Club Director: Steven Pryce
Club Secretary: Jo Warrilow
Matchday Secretary: Kevin Heseltine
Stadium Manager: Alison Crofts
Safeguarding Officer: Mark Waters
Manager: Kevin Wilkin

Capacity : 6,300
Seated : 2,200 (Sir Stephen Roberts Stand)
Away Terrace: 1,300 – Frank Naggington Stand
Surface : Grass
Record Attendance : 5,710 – vs Burscough – 28/04/2007

Colours : White shirt, black shorts, black socks
Nickname : The Bucks
Programme : £2.50

Ticketing

Tickets for our FA Trophy fifth round tie at AFC Telford United on Saturday 31st January are now on sale and you’ll be pleased to hear this is a very simple online ordering process. First things first, you can buy tickets – HERE.

Travelling fans will be located in the covered Frank Naggington Stand at the south end of the ground, accessed via Turnstiles I and J, with tickets priced pretty reasonably:

• Adults: £12
• Concessions (65+): £8
• Students (17–18): £6 (valid student ID required)
• Under 16s: £5
• 12 and under: £1 (one child per accompanying paying adult)
• Carers Package: £9 (admits the carer and the person being cared for – available from the club office)

There is a sneaky little processing fee of a quid on top of your ticket price. There is a limited amount of seating will be available on request. Any supporters wishing to transfer to seated accommodation should speak to a club steward on the day; such requests are granted at the steward’s discretion.

Official Away Travel

The Green & White Supporters’ Club is running away travel to our FA Trophy fifth round tie at AFC Telford United on Saturday 31st January, 3p.m. kick-off.

Details are as follows:

Members: Adult £32; Concession £30
Non-Members: Adult £35; Concession £33
Coach departs Huish Park: 8.45am

To book, call Paul Hadlow on 07736 044570.

If you are getting in touch by email, please make it clear which match you are booking for and that you give your full name, the names of people that are travelling and a contact telephone number.

Directions To The Ground

General

The most populous town in Shropshire (if that means anything), Telford is a ‘new town’ built in the 1960s-70s and has the feel of somewhere designed in a meeting, built in a hurry, and emotionally committed to roundabouts. As with many new towns, it is actually made up of a number of smaller areas and the New Buck’s Head is located in one of these Wellington. It has got history (technically) and greenery (accidentally) and an identity best described as “somewhere between Shrewsbury and Wolverhampton, but with more car parks.” Not a bad place — just one that feels like it was beta-tested and then quietly shipped. There’s some quite pretty places around it – you might see those when you drive in.

By Road

For Yeovil fans resident in the West Country this is probably about a three-hour drive and the first bit is pretty simple, the M5-M6 leg takes you as far as Junction 10a where you need to get on to the M54. You leave the M54 at Junction 6 and turn right at the roundabout above the slip road (A5223 Telford West/Whitchurch/Hospital). Go past Tesco on your left and then over two roundabouts. At the third roundabout, where there are Ford and Kia Garages on one corner, turn left. The entrance to the Club car park is a short way down this road on your right.

Parking

Car Parking

Car parking is available at the SEAH Stadium, with additional parking at nearby Telford College. The cost at either location is £5 per vehicle. Payment for parking at the SEAH Stadium should be made using the card machines located near the ticket office in the main car park (no cash option is available). Payment for parking at Telford College is by card ONLY. There are a couple of long stay car parks in Wellington town centre at Wrekin Road Long Stay (TF1 1RH) and the Victoria Road South Long Stay (TF1 1LX) which are both around a 20-minute walk away from the stadium.

By Rail

It is just under a mile and probably about a 20-minute walk or a five-minute taxi ride from Wellington (Shropshire) station to New Buck’s Head. If you are travelling from Yeovil, you want to depart from Pen Mill and are looking at two changes at Bristol Temple Meads and Wolverhampton or Birmingham New Street and the same on the way back. If you are travelling from anywhere else, head to Birmingham New Street and there are services to Wellington (Shropshire) from there.

By Bus 

The number 4 and number 7 buses from Wellington bus station should take you to the ground.

By Taxi

There are taxis available in Telford, click here for details.

Web Resources

Web Sites

AFC Telford United – Official Site

Social Media

@telfordunited – Official X/Twitter account
AFC Telford United Official – Official Facebook account
AFC Telford United – Official YouTube channel

Local Press

Shropshire Star
BBC Sport – AFC Telford United

Food & Drink

General

As we are back in regional football (don’t worry, we don’t have to stay this time), there is alcohol served in the away end with bitter, lager and cider (no details of types provided) on offer and the bar will be open again at half-time. Hot and cold food and drinks are also available at the New Buck’s Head with the club promising all are available “for a great price” – you be the judge of that.

Club Bar

There is a club bar is Win’s bar, named after former vice-chairman Win Pryce, is located in the West Stand, but it is unclear whether away supporters are admitted. Our guess is not. That means the most local places are The Cock Hotel and The Railway Inn which are a short walk away from the stadium on Mill Bank.

Local Pubs

The Cock Hotel: The closest pub to the stadium and a place which is very proud of its food – named Shropshire’s Best Restaurant for 2025 – but it is owned by local independent brewery, Joule’s Brewery, which gave it a major facelift in 2018. As you can imagine there’s a lot of Joule’s beer (three regular and one changing) available on tap, as well as beer snacks, traditional pub food and an open fire. Opening hours (Saturday): Midday-11pm.
Address: 148 Holyhead Road, Wellington, Telford, TF1 2DL Tel: 01952 454391 Website: The Cock Hotel Facebook: The Cock Hotel Map: The Cock Hotel

The Railway Inn: Not far from the stadium either located on Mill Bank and apparently famous for being the only pub in Telford without a front door – not sure how you get in, but hopefully it will become clear! The landlord appears to favour local breweries for their ale with Wye Valley bitter and session pale ale both available on tap. Live sport, a beer garden and even a pub dog called Buster, according to a Tripadvisor review. Opening hours (Saturday): 11am-11pm.
Address: 42-44 Mill Bank, Wellington, Telford, TF1 1SD Tel:  (01952) 259212 Facebook: The Railway Inn Map: The Railway Inn

The Boot: A micropub on a market square located close to Wellington (Shropshire) train station. Its CAMRA listing suggests it has six hand-pull beers including a permanent line of Town Crier from Hobsons, two regularly changing guests, one dark beer and two real ciders. Plenty available in the fridge as well as bar food. Opening hours (Saturday): Midday-11pm.
Address: The Boot 2 Market St TF1 1BP. Tel: 01952 240118 Facebook: The Boot Micropub Map: The Boot Micropub

Likelihood the Natives Will Understand You: Moderate at best — imagine West Country confidence colliding with Midlands vowels and hope for the best

Top-Tip: Expect roundabouts, retail parks, and the occasional Ironbridge cameo — if you are still in open countryside five minutes before arriving at the ground, you’re probably on the right route.

Local Amenities:Wellington has everything you need on matchday: a chippy, a pub, a Tesco, and just enough civilisation to make you briefly consider staying — before remembering you’re here for the football.

Other Points Of Interest: The area around Telford punches above its weight for history and scenery. Just a short hop away is Ironbridge Gorge, the birthplace of the Industrial Revolution, home to the iconic Iron Bridge and a cluster of excellent industrial museums. For fresh air and views, The Wrekin looms over the town, offering panoramic walks, while Blists Hill Victorian Town brings 19th-century life vividly back to earth. In short: industrial heritage, green hills, and far more charm than the New Town label suggests.

[No responsibility is taken for any inaccuracies. This page is entirely the product of bias and prejudice. ]